It seems that Twitter is expanding their list of partners to their Certified Products Program. Twitter initially gave the TCPP stamp of approval to 12 companies so far.
Two of the companies that have been given the stamp of approval deal with helping businesses get the most out of Twitter. One company focuses on helping measure their Twitter activity while the other helps engage with their Twitter followers more effectively. Some of the companies that made it on the second list of approvals include Adobe, Percolate, and Sprout Social.
The pattern here is that Twitter wants to give out their TCPP stamp of approval to businesses that are using their data and making it useful to Twitter users. Twitter wants to support innovation whether it’s a developer that is creating tools to help people buy Twitter followers and track the cost effectiveness of their investment, or tools to help publishers manage multiple accounts efficiently.
The bigger picture here is that Twitter is telling developers that they want to reward them for providing their community with value. The products they’ve approved are the kind of things that they want developers to work on. They want applications that help businesses manage their accounts, conduct market research, track the effectiveness of their tweets, and more.
These tools will be helpful to Twitter’s economy, which is filled with businesses that are trying to use the social media platform and use the data to their advantage. Twitter is however against third-party Twitter clients like Tweetbot. They do not want developers to copy or reproduce the primary Twitter experience. Not following their guidelines will prevent companies from being able to access their API.
Twitter is putting Zach Hofer-Shall to headline the Certified Products Program. He’ll be overlooking the requests from developers to get Twitter’s approval. It’s easy to see that getting the approval from Twitter could mean big profits for developers. Developers will want to focus on bringing innovation while also following Twitter’s guidelines.
You can keep track of the latest companies that are added to the program by visiting Twitter’s official blog.